Archive for the 'Uncategorized' Category

My Book Wins Award and Publishing Contract

A few years ago, I decided to self-publish my book, Stand Out When You Stand Up. There is still somewhat of a stigma about it out there in the publishing world — like it’s not a “real” book. But the reality is that it’s extremely difficult to get a publisher to take on a first-time author. Self-publishing is a great way to get your book “out there” and to see what the market thinks.

I’ve been blessed to receive all the validations an author yearns for: One is when someone else “legitimate” gives accolades and recognition of the quality of your work. And this year, my book won an Eric Hoffer Award, First Runner-up in the Business Category!

Another validation is when a publisher sees its values and chooses to option it. And that has just happened for me! A publishing house called InterPub Group is taking on marketing and distribution efforts and has been granted exclusive, worldwide rights for publication of the next edition. Read more about these two great events here.

The final validation, of course, is how much it sells and what readers think about it. And I am honored every day by the sale of my book and the feedback I receive from it. Here’s one of my latest testimonials, from Angela, an arbitrator and mediator in Canada:

Barbara – what a fantastic book! You have so many good ideas and suggestions in there that it will definitely have a special spot in my reference collection. I had many “uh huh” and “ahh” moments while reading it. I especially liked your discussion and examples about “the hook.” And I really liked your ideas on humanizing – some of them I incorporate, but the way you explain the use of anecdotes, stories and analogies is a key for me. In addition, your information on “resting places” was very helpful for me – and the differences about being symmetrical and asymmetrical while standing vs. sitting was something I had never heard about – really helpful!

Lastly, I must tell you that I thought your A – Z format was brilliant. I thought the book, based on the title, might be more like a long set of discrete tips, but the content in this format had incredible flow and connection, was very comprehensive, and yet at the same time, it will act as a neat reference guide if I have to look up something quick. I wanted you to know how much I truly enjoyed your book and the sharing of your knowledge – you have a real gift, Barbara! Thank you, Thank you, Thank you!

My thanks to all my readers and clients!

Why I Have My Own Business

There are many reasons I chose to go out on my own so many years ago.  Here’s just one story that illustrates why being my own boss had appeal to me.

When I was in my early 30’s, I worked in corporate communications for a fast growing real estate services company.  I had been talking with an editor at BusinessWeek about a story on my company’s recent purchase of a real estate investment trust. It was beginning to become evident that all wasn’t as it seemed with the state of this REIT’s finances and we were about to experience some fallout.

I thought I’d done a good job of convincing the CEO that he needed to agree to an interview with BusinessWeek, to take the offensive and explain the company’s side of things, instead of retreating and refusing to comment, which made him look bad, like he had something to hide.  So he agreed and we arranged for a time and place out in California for a reporter and photographer to meet with him.

On that day, when I returned from lunch on the east coast, I had several “urgent” messages—from my boss, from the BusinessWeek reporter and the BusinessWeek editor.  Everybody accused me of screwing up: The magazine was furious that I’d “led them on” about this interview, because when the reporter and photographer got there, the CEO insisted he knew nothing about it and refused to see them. The company bigwigs wanted to know why I had “sicced” this reporter and photographer on the CEO.  My direct boss implied my job was on the line for pulling such a stunt.

Of all these people, the CEO knew the truth. But he lied—to the reporter, to his management team, to my boss, to the magazine.  I was made out to be the bad guy, even though I’d done nothing wrong.

It wasn’t the first or the last time that someone higher up in the corporate world betrayed me or treated me essentially like refuse. But it’s certainly one of the most memorable. This wasn’t some mercenary guy working his way up the corporate ladder by stepping on others’ toes during his climb. This was the guy already at the top!

That experience certainly did nothing to enamor me to the world of corporate politics.  I love knowing that my boss is honest and loyal and will never stab me in the back! That’s one of great things about being self-employed.

Welcome!

I have been training and coaching business professionals in the dynamics of how they present themselves since 1990. It has been a fun, rewarding and lucrative career. Now I want to leverage my knowledge and experience to provide others with the opportunity to make the same kind of living I have conducting the Compelling Speaker workshop. The Compelling Speaker is unique among presentation skills training programs, because it involves audio instruction that participants receive in advance on an audio CD. This allows the workshop to be a much more intense, hands-on practice experience because participants have received their instruction ahead of time.

This sets the Compelling Speaker apart and as a result can give trainers a differentiating edge. I believe the right person can make a lucrative, fulfilling career with the workshop as one of their core offerings.

I plan to use these posts to share my thoughts about starting and running a training business, being a solopreneur, and particularly about the excitement and rewards of training others in presentation skills.